Régler works with independent jewellers and concept stores across Europe.
Watches without labels
Régler makes watches that are not divided into men's and women's collections. A round 34 mm case, a rectangular 30 × 24 mm case, and straps in steel and mesh that swap in seconds without tools. Designed in Amsterdam, nickel-free, and backed by a two-year guarantee we handle ourselves.
We work with independent jewellers, concept stores and lifestyle boutiques in the Netherlands and Belgium. Germany is possible in consultation. This page explains what carrying Régler looks like from your side of the counter.
We grow slowly, on purpose
We could sign every shop that asks. We do not, because a brand that is available on every corner is worth less to the shops that carry it, and because growing too fast means someone ends up waiting on stock.
Area protection is something we agree together. What fits your shop depends on its size, its location and what you expect to do with the brand, so we discuss it rather than hand you a rule. We look for the arrangement that works for both of us, and we would rather turn down a second shop nearby than let you down.
Sixty days to find out what your shop sells
Every town is different, and no two shops sell the same models. So for the first sixty days, any stock you ordered can be exchanged for other stock, free of charge.
Steel moving faster than mesh? Swap it. The rectangular case doing better than you expected? Trade the rest in for more. It costs you nothing, and by the end of those two months you know exactly which part of the collection belongs in your window.
A small display that covers a lot of ground
Every Infinité and Liberté case fits every matching strap, so a handful of cases and a handful of straps become dozens of watches. Your customer picks the combination at the counter and walks out with something that feels made for them. Élégance has its own straps for the rectangular case, with the same logic.
It also gives you a natural reason for a second visit. A customer who comes back for a mesh strap for the evening and a steel one for the office is a customer you keep, without discounting anything.
Everything you need to start selling
A display unit on loan, free of charge. Choose the compact version at 45 × 45 × 20 cm, or the tall one with a storage cabinet at 45 × 45 × 100 cm. Our custom watch stands come with it, and if you ever stop we collect it ourselves at no cost.
Your own account on our website. Log in with your email address and every price switches to your price. Order directly, pay online or on invoice with a fourteen day term.
Digital content for your website and social channels, ready to use.
Sales training, if you want it. Either the full programme on selling high ticket items and selling the brand, or a shorter How to sell Régler session. Both on request, neither required.
A place in our store locator, so customers searching for Régler near them find you.
You talk to the owners
Régler is run by the two people who started it. When you call about an order, a question or something that went wrong, you reach one of us. No ticket number, no account manager who changes every quarter.
It is also why we start with a visit rather than a contract. We would rather stand in your shop with the collection on the counter than send you a deck and hope for the best.
Aftercare works the same way. Every Régler carries a two-year All-In Guarantee covering the movement, discolouration, the strap, the case and water damage in normal use. Your customer contacts us and we send the part. You are not the service desk.
Questions retailers ask us
What kind of shops do you work with?
Independent jewellers, concept stores, lifestyle and gift boutiques, and select fashion retailers in the Netherlands and Belgium. Germany is possible in consultation.
We look at fit before size. A small shop with the right customers is more interesting to us than a large one with the wrong ones.
How do I get started?
Fill in the form below with your shop name, location and what you currently carry. We get back to you within one business day.
After that we like to come by. We bring the collection, you show us your shop, and we find out face to face whether this fits. There is no obligation attached to that visit.
If it does fit, we agree on your area, put together a first selection that suits your shop, and set up your account. The display unit comes with it.
How does area protection work?
We agree it together. What is reasonable depends on your shop: its size, its location and the volume you expect to do. A larger shop with more potential can ask more of us than a smaller one, and that is a conversation rather than a formula.
What we will not do is put a second shop next to you because it suits us in the short term.
How do I order stock?
We create an account for you on our website. Log in with your email address and every price switches to your purchase price. Order what you need, whenever you need it, and pay at checkout or on invoice with a fourteen day term.
Straps and cases ship separately, so you never wait on a complete watch to replace a single part.
What if a model does not sell in my shop?
That is what the Sell Through Initiative is for. In your first sixty days, any stock you ordered can be exchanged for other stock at no cost.
Every town is different and no two shops sell the same models. Those two months are there for you to find out what belongs in your window, without it costing you anything.
Do I have to pay for the display?
No. The display unit and the watch stands are on loan and free of charge, in the size that fits your shop. If you ever decide to stop, we collect it ourselves at no cost to you.
Is the sales training required?
No, it is entirely optional and you can request it whenever it suits you.
There are two versions. The full programme covers selling high ticket items as well as selling the brand itself. The shorter How to sell Régler session focuses on the collection, the swap system and the guarantee, so your team can demonstrate it in thirty seconds.
Can my customers order combinations I do not stock?
Yes. Our configurator builds any compatible combination. If a customer wants something that is not in your display, you can place the order for them or point them to us. Either way, the guarantee is the same.
Let's talk
Tell us about your shop and we will get back to you within one business day. We read every message ourselves.
The next step is usually a visit. We come to you with the collection, have a look around your shop, and see whether this is a fit. No obligation, and no brochure.
